Louis's Blog

Lead tracking sounds like common sense, but many don't seem to take an interest in it.

Many people think that tracking leads only applies to pay per click campaigns, but it also applies to other source of lead generation, including SEO efforts and blogging. How do you calculate your return on investment on thes sources and others?

Is blogging and SEO REALLY FREE? how do you ascribe an ROI to your lead sources?

Eric Bramlett, HomeGain's most recent guest blogger explains in

"Lead Tracking 101 - Return on Investment" (opens in a separate window for our readers' convenience)

As part of HomeGain's efforts to provide useful information to real estate agents, we recently posted an audio interview with Bill Eiseman of Prudential Decker Realty in Virginia on the HomeGain Blog. In the HomeGain Radio interview, Bill talks about some of the strategies that he employs in conducting short sales.

You can have a listen to his interview here. (opens in a separate window for our readers' convenience)

 Max, the HomeGain Gorilla, is now being featured on Homegain's product pages to assist realtors select the right product to drive potential home buyers and sellers their way.

You can meet Max at the National Association of Realtors Convention in Orlando in November.

NAR EXPO - Visit us at booth #3231 at the National Association of Realtors® (NAR) Annual Conference & Expo this year in Orlando, Florida November 7-10. You will have the chance to learn more about AgentView at each show and walk away with new strategies, discounts and free prizes!

Here is Max introducing HomeGain products! 

Home > For REALTORS®

HomeGain Online Marketing Solutions We offer four marketing solutions to meet your budget and growth plans.

Connect with Local Homebuyers & Sellers Searching for an Agent

• Receive information about local prospects instantly
• Use our professional marketing tools to present your services
• Low monthly fee - only pay a referral fee at closing

Showcase Yourself - Own Your Market

• Be the exclusive agent viewed by homebuyers and sellers
• Feature your home listings, experience and credentials
• Show your expertise with your own blog and marketing tools

Exclusive Buyer Leads Guaranteed Each Month

• 20 guaranteed buyer leads each month
• Lead management and eMarketing tools
• Includes free website with IDX solution

Drive More Homebuyers to Your Website

• Increase number of buyers visiting your website
• Affordable for any marketing budget
• Free lead registration page to raise your conversion rate

Home Sale Maximizer, allows consumers to determine, based on HomeGain's survey of real estate professionals, which home improvements will best increase the resale value of their homes.

Recently, HomeGain integrated Home Sale Maximizer into its AgentView Product.

AgentView features Realtors listings, blogs, profiles in an exclusive ADVERTISING FREE ENVIRONMENT.

Real Estate Radio USA had HomeGain on their program last week to discuss what's in Home Sale Maximizer and and AgentView  for real estate professionals and consumers.

You can listen to the program here!  

Brooklyn, New York if it were separately incoporated would be one of the largest cities in the United States.

Indeed, Brooklyn has more inhabitants than neighboring Manhattan. Eastern Brooklyn is just minutes from Wall Street in Manhattan. How is the Brooklyn market doing?

HomeGain member, Mitchell Feldman, gives a market update over on the HomeGain blog as part of our "Regional Updates".

Take a look at how the brooklyn market is faring in the current market. (opens in a separate window for our reader's convenience)

The HomeGain Real Estate blog, which was launched less than a year ago and nominated for an Inman Innovator award, announced tonight that Eric Bramlett has joined as a guest blogger.

 The HomeGain Real Estate blog is committed to providing real estate professionals with tips on how to be successful, with or with out HomeGain Products. We look forward to Mr. Bramlett's contributions.

To check out the HomeGain Blog and read more about Eric, click here. (opens in a separate window for our readers convenience)

In today's market successful real estate profession John Badalamenti from Weichert in Collegeville PA argues Realtors need to constantly revaluate the market as well as your professional knowledge in order to succeed in any given market.

On the HomeGain Blog, John hits on these points and others in his post "This Market is not Business As Usual- Its Brutal as Usual" 

Please check it out (link opens in new window for our readers' convenience)

Late last week we integrated Home Sale Maximizer into Agent View.

AgentView features Realtor and HomeGain content including agent listings, agent blogs, agent profiles and HomeGain's Home Sale Maximizer and Instant Home Valuation tool all in an ADVERTISING FREE ENVIRONMENT. ( we don't use Realtor content to sell ads).

Here is what people have been saying about Home Sale Maximizer, the tool that helps consumers determine which home improvements will best increase the resale value of their homes:

From our own Active Rainers  Juliet Johnson and Virginia Tatseos:

http://activerain.com/blogsview/703016/Staging-ROI-is-378

 http://activerain.com/blogsview/694821/The-Circle-Principle

From the blogs (just a couple of the dozens of mentions)

From Sellsius

http://blog.sellsiusrealestate.com/sellers/homegain-adds-home-seller-tools-to-agentview/2008/09/21/

From Living Well in San Mateo

http://livingwellinsanmateo.com/2008/09/the-home-sales-maximizer/

HomeGain also did a Real Estate Radio USA interview on Home Sale Maximizer and Agent View that should be available for listening soon. 

Max, the HomeGain Gorilla, finally got a break after the recent releases of AgentView and HomeSaleMaximizer.

Here is Max, letting his hair down and enjoying a beautiful San Francisco afternoon against the backdrop of the Golden Gate Bridge.

Rest up Max because HomeGain will be issuing further releases in the coming days to both AgentView and AgentEvaluator

Max says try Home Sale Maximizer!

That's what you will see when you visit the Sellsius Real Estate blog written by Joseph Ferrara.

It's Joe's way of covering HomeGain's integration of HomeSaleMaximizer into AgentView.

Click here to see the winking monkey.

The Sellsius blog features some great writing and quite a few very entertaining finds like the Toilet Bowl House! .

The innovative Sellsius blog  first coined the term "unzillowable" to describe the shortcomings of Zillow's zestimates and last summer conducted a cross country blog tour to promote blogging.

If you have not checked out the Sellsius blog, please do so.